The movement started locally, with the brothers throwing parties and shows around town, often in the same abandoned buildings where they once stayed. The pair always had larger ambitions, though, and so the brothers, natural performers since elementary school, taught themselves how to record, make beats, and how to DJ.
Rae Sremmurd’s first single under the Ear Drummer Records, “No Flex Zone,” was a breakout for the duo, becoming a cultural touchstone throughout 2014 and entering Billboard’s Hot 100 and Top 40, peaking at number 36, while earning the brothers a performance on the 2014 BET Hip-Hop Awards, along with a remix from Nicki Minaj and Pusha T, and co-signs from the likes of Kim Kardashian, Justin Timberlake, Juicy J, and plenty more. The follow-up, “No Type,” has proved even bigger, peaking at number 16 on Billboard’s Top 40 charts and earning the duo their first late night appearance, with a performance (a medley of “No Flex Zone” and “No Type”) on The Tonight Show. To start 2015, Rae Sremmurd released their highly anticipated first album, SremmLife, with a top 5 debut on the Billboard Top 200.
The group has since released their second and third album, Sremmlife2 and Sremmlife3, the first containing the international hit “Black Beatles”. After a viral exposure, largely due to it’s role in the Mannequin Challenge trend, it became the first number one single of Rae Sremmurd and Gucci Mane on the American Billboard Hot 100.