Loud is the stage name of Simon Cliche Trudeau, a Canadian rapper from Quebec. Formerly associated with the band Loud Lary Ajust, he released his debut solo album “Une année record” in 2017. His tour to support the album included his first concert performances in France, resulting in positive attention from the influential French music magazine Les Inrockuptibles.
In 2018, he collaborated with Cœur de pirate on the track “Dans la nuit” from her album “En cas de tempête, ce jardin sera fermé”. In the same year, he won the SOCAN Songwriting Prize in 2018 for his song “56K” and the Prix Félix for Hip Hop Album of the Year, and received a longlist nomination for the 2018 Polaris Music Prize. At the 2019 Juno Awards, “Une année record” won the Juno Award for Francophone Album of the Year.
His second album, “Tout ça pour ça”, was released in 2019, and was longlisted for the 2019 Polaris Music Prize. The album earned Loud his second nomination for Francophone Album of the Year at the Juno Awards of 2020.